Resources Mentioned During The Interview
Amazon.com bestseller. Reviews say, among other things, "best copywriting manual on the market... looks at copywriting in a new and fresh way... This book provides a clear path towards acquiring wealth by mastering the written word."
Partial Table of Contents:
- The Four Advantages of Breakthrough Copywriting
- How To Build A Message That Makes Money
- How One Sentence Can Close The Sale For you
- Pushing Buttons That Hit The Jackpot
- The Secret That Works Every Time
One veteran "A-List" copywriter confessed that the secrets I reveal in this book took him 40 years to learn on his own!
to view this Kindle book on Amazon, click--> Breakthrough Copywriting
A short book that packs a powerful punch. 80% of the money you make from copy comes from your headline -- and this book takes a scientific approach to selecting and using headlines that have a high probability of working. Best of all, I developed a "template technology" that makes it really easy to write great headlines fast.
This book was a monthly selection of the Forbes.com book club.
One Amazon review: "GREAT STUFF Buy it Read it Still Using it as reference."
And "Guerrilla Marketing" Author Jay Conrad Levinson (the best-selling author of marketing books in the world) gave this book the following endorsement: "If there ever was a book that should be mandatory reading for business owners, this is it!"
Available as print or Kindle—click--> Advertising Headlines That Make You Rich
High Speed Copywriting
Video and workbook set from a live seminar. Includes a method I developed to get a high-performing ad and sales letter done in a weekend. Now, a weekend may seem like a long time to write an ad or a sales letter... until you've actually done one (or tried to). This is a terrific time-saver and business-builder!
click--> High-Speed Copywriting
Fast Effective Copy
Online "encyclopedia" and "toolkit" to help you write copy that works for your business. Includes templates... step-by-step "recipe" videos... interviews with the best copywriters in the world... and much, much more!
click--> Fast Effective Copy
Coaching and Copy Critiques:
I mentor copywriters, coach business owners, and do detailed, "hands-on" copy critiques.
This could be for you if...
- You have a sales letter, video sales letter, or print ad you would like to get better performance from
- You are a business owner already writing copy now, and you'd like to get better at it
- You would like some results-focused business coaching
- You want help with a book title and focusing your content to attract the maximum number of qualified customers
- You are reinventing yourself and your business, and you want some help putting the pieces together in the best way possible.
I've worked with hundreds of businesses and business owners in many, many industries.
If this seems like something you might want for yourself, visit the page from the link below and complete an application. We'll figure out if this is right for you.
For more about coaching and critiques, click--> Coaching and copy critiques