Why Your Next Million-Dollar Idea Is Right
Under Your Nose -- Or Else, Behind It
In a few hours, my new friend Mike Lamb will interview me for his Moneyroom Internet radio show. Mike comes from the world of "real radio" -- he was a major-market DJ in several cities -- and I'm excited about the whole thing!
As I prepared for the interview, I dug deep into my memory and thought about what led me to where I am today. The most amazing thing I discovered was the powerful effect of the creative process has had across the broad span of my life.
Everything builds on everything else. What I'm doing today, and why I'm particularly suited for it, for example, traces back to age five when I created "The C&D Company" with my best friend Chris Soulen. I don't know what we were selling, but, it does let me say I've been a business owner for 46 years! :)
In writing copy, not only does everything build on everything else, but, you can ethically and profitably use simple creativity to shortcut the time and effort needed to come up with the words that sell.
Am I saying you build your life the same way you write your copy? Well... a life has far more to it than even the best piece of killer copy... but... in a sense, I am.