Read All The Copywriting Books. Do All The Exercises. Take All The Seminars. Get A Mentor. Hand Copy Letters. None Of It Matters If You Can't Do This...

What's "this?"

One word:

Connect.

I will be writing a new World Copywriting Newsletter on this subject very soon.  The issue will not be archived, so make sure you're subscribed by Wednesday morning in order to be certain you'll receive it.  Subscribe here.

Meanwhile, check out this amazing article by Jeffrey Mayer, a speaker and sales trainer.  He's talking about connecting in person, from a business that has a reputation of falling short in this area way too often.  I nearly fell off my chair when I read this:

http://www.succeedinginbusiness.com/blog/archives/000148.html

Comments

[ekapa]

wow! awesome article. my eyes popped almost out. and you nearly fell off your chair. amazing stuff.

[Phil Baines]

Captain Denny must also have a health bank balance, to be willing to hand out is personal credit card for children to phone home.

Great Article!