Remember the 2005 godaddy.com Superbowl ad that got network and NFL executives wringing their hands and talking in hushed voices -- and, as cowardice prevailed, these big men pulled the plug on airing the commercial a second time during the game?
Here's the story behind how a slap in the face to a Superbowl advertiser increased its business by 80%.
It's a five-minute piece by Phoeneix KPHO-TV news anchor Kent Dana, interviewing godaddy founder Bob Parsons - one of my heroes, incidentally, and someone I will feature in my forthcoming book Customers on Demand.
To watch the video, click on the link below, type in the access code that's presented on the screen... and enjoy!
Publisher, World Copywriting Newsletter
P.S. Bob Parsons has 16 core beliefs that he lives by, according to Kent Dana. See how you feel about the "extra" one he told Kent Dana about, right at the end of the 5-minute clip!