Yesterday Google extended its advertising reach one step further. Online auction site eBay and the search engine giant announced a deal which will place Google text ads, exclusively, on eBay sites outside the U.S. (Yahoo has the exclusive franchise for sites inside the U.S.)
Big deal, so what, right?
Well, here's the so what: The Titans are collaborating. Nothing new there. But what they are collaborating on is of great significance.
Direct response ads. Copywriting. The kind of stuff you just usually can't get from those fancy folks on Madison Ave., the Miracle Mile in Chicago, or (gasp) Battery St. here in San Francisco.
Ads that have to pay their own way. By the immediate and measurable results they provide.
Readers of this blog and of our sister publication, the World Copywriting Newsletter, have pointed out they can't find a good resource on how to write those tiny little Google AdWords Ads (25 characters for the first line; 35 characters for lines 2 and 3; a URL; that's it).
I've heard you, and so has my friend and strategic alliance partner Mark Widawer. We have plans in the works to put together a definitive guide to writing these little gems (which at present represent just about all of Google's revenue, and have helped from-scratch entrepreneurs build huge enterprises at lightning speed).
Stay tuned.
David Garfinkel
Publisher, World Copywriting Newsletter
A "definitive guide to writing these little gems (search engine text ads)" would be very much appreciated!
We've gotten as far as "benefit on the first line, feature that supports it on second line." There must be more to it than that!
When the inevitable overnight conversion to IE7 happens, the world will suddenly start searching using it's "new" Search box. The results will come from MS Live, which offers text ads with exactly the same specs as Google text ads.
Your efforts in advising us on how to fit good stuff into 70 characters would not be wasted.
Posted by: Kirk Carter | September 27, 2006 at 01:03 PM