Holiday Humor, Copywriter-Style - See How Easily Vin Montello Made Me Laugh

Vin Montello is a smart-alec.  No two ways about it.

Now that's a good thing.  As a professional stand-up comedian and later a successful Hollywood writer, the old funeral home director routine would not have served Vin, his audience, or the networks and studios he wrote for very well.

But what happens when a guy like that goes pro as a direct response copywriter?

Well, see above.  And below.  I'm sure were he here he'd say something really goofy like "As above, so below."

BTW, Vin is one of my star copywriting mentoring clients.  He's not only funny... he's good.

If you check out his Web Site, ask him to show you his secret report on Storytelling in Copywriting... It's first rate.

David Garfinkel
Publisher, World Copywriting Newsletter

Comments

[Roz Garfinkel]

Vin is not a wise-guy; he is very clever.

I'm David's mother, and I approve of this comment.

[Jim Van Wyck]

Hey All....

Have a happy, healthy wealthy 2007.

Now about that joke...
.... I thought it was HILARIOUS !!

For such a clever, witty crew,
copywriters just don't put out
much really great humor.

But Vin
(or whoever he had do it)
has created a classic
that's witty, makes a good point,
is true to the "copywriter ethos"
and most importantly,
just about made me bust a gut!

I immediatly went over to his
site and wrote the dude some fanboy/email.

James The Silly

[Vin]

Hey... thanks David for saying such nice things. And Jim thanks for the "fanboy/email" but I have to admit the term scares me a little. Makes me feel like part of Menudo! I won't have to get a restraining order now, will I?

That said... yeah I agree... let's lighten the hell up a bit. Sure, 90% of the time you can't use comedy to sell... but you don't always have to be selling. We can still be funny with each other.

And for those of us who are comedically challenged... Don't fret. I think David's going to come out with comedy templates to make it all easy. ;)

Happy New Year to everyone.
Vin

[David Garfinkel]

"They Laughed When I Said 'Comedy Templates'... But When My Investors Started to Salivate... "

Happy New Year redux!

[Mike Sigers]

That's EXTREMELY funny.

And it's great to see some writers with a sense of humor.

May the Money Fairy sprinkle you all with large doses of friends ... and their money !