Vin Montello is a smart-alec. No two ways about it.
Now that's a good thing. As a professional stand-up comedian and later a successful Hollywood writer, the old funeral home director routine would not have served Vin, his audience, or the networks and studios he wrote for very well.
But what happens when a guy like that goes pro as a direct response copywriter?
Well, see above. And below. I'm sure were he here he'd say something really goofy like "As above, so below."
BTW, Vin is one of my star copywriting mentoring clients. He's not only funny... he's good.
If you check out his Web Site, ask him to show you his secret report on Storytelling in Copywriting... It's first rate.
Publisher, World Copywriting Newsletter