According to Reuters, Gates told business leaders and politicians in Davos, Switzerland: "I'm stunned how people aren't seeing that with TV, in five years from now, people will laugh at what we've had."
Is it any wonder that the world's richest man is author of a book called "The Road Ahead?"
I don't think so. Especially when you look at the way the world's second richest man, Warren Buffett, also thinks about business.
If we were to sum up his strategy in a few words - paraphrasing - it would be:
"I buy companies, and I plan never to sell them."
Long-term thinking. If it's good enough for number one and number two, isn't it good enough for me and you?
One of my favorite books is called "All The Time You Need," by Robert R. Updegraff. It's out of print but well worth hunting down.
In it, he talks about a conversation with an airline pilot, who told him:
"If every motorist would take up flying, he would be a much safer automobile driver because he would learn to drive farther ahead.
"You see, in an airplane you are obliged to watch and plan way ahead because you can't suddenly put on the brakes and come to a stop.
"If you drive a car with as much concern over what is happening down the block, or within the next quarter mile, as if you could not suddenly put on the brakes, you will seldom get in a tight fix and have to jam on the brakes."
Slightly antiquated language, but totally sound advice.
Updegraff goes on to say himself:
Since I began my study of time-use I have been shocked at how many otherwise able and intelligent people throw away hours and days, and even weeks, of their time because they do not plan ahead.
But what about marketers? Entrepreneurs? Copywriters?
We of the "Ready... Fire!... Aim" school of life -- and I confess I fall prey to the sweet siren song of this school more often than would serve me best -- we seldom plan the next steps after the current object of focus nearly as much as we should.
My friend Harlan Kilstein tells of a sneak peak he had inside the Florida home of John Reese, a universally acclaimed top strategic thinker of entrepreneurial Internet marketing. Reese has a "war room" where he has plans for the next 18 months whiteboarded up on special wallpaper you can write on with markers.
The next 18 months. Not just the next 18 minutes!
In case you've been wondering where I'm going with this, here it is:
Today my friend Ben Mack is launching a book with the extraordinarily relevant title of "Think Two Products Ahead." His premise is that financial freedom, and indeed great wealth, come from planning a residual income stream from each sale you make.
That is... thinking about the next sale... and the sale after that... before you make your initial sale.
Long-term thinking. Of the entrepreneurial kind.
One of those simple, "duh" ideas that could be worth millions of dollars to you. So,
I'd like to recommend the book to you... check it out on Amazon at ...
And if you'd like to see the very clever Amazon promotion Ben's doing to make the book a bestseller, go to
(You can also get a couple of neat bonuses from that link after you buy the book from Amazon, and submit your receipt number.)
It was shaving maven King Gillette who coined the concept of giving the razor away for free, and selling the customer blades... how long... forever?
If you're not doing that in your business, either plan to keep working for a long, long time... or, take a peek at what Ben has to say.
Publisher, World Copywriting Newsletter