This is one of those articles:
The article appears on the Web site of Target Marketing Magazine. It's by Russell Kern, author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom Line Success.
Mr. Kern is president of The Kern Organization in Woodland Hills, CA. He supplied the photo and asked that I include his contact information in this post, which I am happy to do:
(818) 703-8775 ext. 215
If you want to get better results with your copy -- whether B-to-B or consumer; whether online or offline; whether written or audio/visual -- read the article and take down some notes. He covers the basics that bring in the bucks. Which we all need to know... and once we know them, we need to be reminded of them -- regularly.
Publisher, World Copywriting Newsletter