That would be stretching it, but for marketers, a couple of developments I've learned about in the last couple days seem to have leaped to the forefront of online video technology, leaving YouTube in the dust.
This is extremely important for anyone marketing on the Internet. Why? Because just as more and more advertising and shopping has moved to the Web in recent years, more and more marketing and selling will move from html Web pages to dynamic, full-motion video.
Up until now, frankly, using online video has been a real pain in the butt. You have had to learn the skills of a professional video editor, complete with heavy-duty programs like Sony Vegas or Final Cut Pro to get anything decent working online.
Or, you could pay a small fortune to a video services firm to do it for you.
Check out first: Keything. I spoke briefly with one of the founders, Scott Dennison, today. I'll be talking with him and his team more next week, but I wanted to get you information right away so you can be ahead of the crowd.
Keything has a suite of video solutions that make it a snap to shoot video and have it ready to go on your site in a couple of steps that require no training or patience whatsover! Take a look at VideoPaste. There's a link in the center of the homepage.
The second service is just as amazing. One very advanced Web video user exclaimed "this is just what I've been looking for!" when I showed it to him. I've spoken with the founders, Brad Hunstable and Johnny Ham, and seen a very impressive demo.
It's called Ustream. It's almost unbelievable when you get into what's available: free streaming video and audio over the Internet. Just hook up a camera and mic, or a Web cam, and go! I've never seen this available anywhere before.
I'm going to look into both programs - Keything's offerings, and Ustream - further in the weeks ahead, so stay tuned for more.
But whatever you do, don't miss out on this video revolution. There's dollars and market share at stake - in serious configurations.
Publisher, World Copywriting Newsletter