It's The Most Amazing Thing About Copywriting Knowledge

Spontaneity just ain't what it used to be, once you are an experienced copywriter. The way people respond to various words, offers, ploys, actions, situations and whatnot becomes highly predictable.  Not 100% predictable... but close.

Why?  Because you have such a good understanding of human nature that your predications make you seem almost like a crystal-ball reader to the uniniated.

The same is true for people who are highly experienced and perceptive in the areas of sales and persuasion.

I have found that, just like with copywriting, there are a lot more supposed experts than real experts. 

Just because someone is a good salesperson doesn't mean they have anything of value to share with others, besides the sales they can produce (which, admittedly, are the most valuable commodity in business -- the very lifeblood of enterprises).

But teaching others to be a great salesperson is a skill unto itself, and immeasurably valuable as well.

And it is far more rare than the ability to sell well.

That's why I'm so excited about the new book Selling: Powerful New Strategies for Sales Success.

The reason this book is so good is because the experts who wrote it are not only extraordinarily high-achieving practitioners of sales, influence and persuasion; they are also supreme experts in explaining and training these skills and understandings.  The authors are: Dr. Kevin Hogan and Dave Lakhani, whom I both know, respect immensely, and have worked with; as well as Gary May, Eliot Hoppe, Larry Adams and Dr. Mollie Marti.

These authors go into the real-world details of selling you need to know, drilling down far more than you would expect in a book of this modest price.  Whether you are a copywriter, marketing strategist, CEO, entrepreneur, or, of course, a sales professional, this is information that can really help you fatten up the bottom line fast!

Get this book soon, and you'll get a wad of bonuses that have real value as part of the deal.  But the books stands solid as a real value in itself.  Chapter 11 alone by Dr. Marti - Sales Strategies, Processes and Routines - could easily pay for the book for you hundreds (or thousands) of times over. 

And there truly is much, much more.

Check it out:

http://www.kevinhogan.com/promo/

David Garfinkel
Publisher, World Copywriting Newsletter

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