Licensing: Completely New Way to Generate Wealth (for most marketers)

For a long time, I have looked at copywriters and other creative marketers in the same light as inventors.

One thing that has always bothered me is: Since inventors can license their inventions to big companies and get ongoing royalties, why can't copywriters?

Well, of course they can. But until very recently I hadn't heard of a reliable way of doing so that would work for most copywriters.

That all changed when I got an email the other day from my friend and teacher Bob Serling.  Bob has developed some terrific licensing ideas that he has used himself for marketing materials -- and he has mentored others to use these ideas as well.

I invited Bob to present a teleseminar with me, and he accepted. It was very content-rich and included quite a bit of information about Bob's techniques, and how and why most marketers can use them.

We also dealt with the painful and delicate question of why so many marketers fail when they try to license materials, and how to avoid these problems.

We recorded the teleseminar.  You can listen to it or download it, free of charge, at http://www.davidgarfinkel.com/licensing-teleseminar

David Garfinkel
Publisher, World Copywriting Newsletter

By the way, Bob has also put together a series of video interviews on licensing with mega-marketer Mike Long (the man behind the $14 million Stompernet launch.)  If you'd like to see the videos, they are also available at no cost from http://www.davidgarfinkel.com/video