World Copywriting Blog

How To Raise Lots of Money for Your Business Fast -- Not Only That, But Here's A Way Where "Investor" Isn't A Four-Letter Word

I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history.

Usually people like that don't bother to talk to entrepreneurs, inventors, copywriters... you know, the kind of people who (for the most part) are the people who read this blog.

They're just too busy working on their deals.

The guy I know is different.  His name is Greg Writer and he has a passion for getting money-making information out to the general public.  He used to host a talk-radio show on investing.  In fact, he knows a lot about investing.  At age 21 (over two decades ago) he opened up his own full-service stock brokerage firm.  He holds the record for being the youngest person in history to do so.

Greg agreed to let me interview him on Wednesday, and we recorded the call.  You can listen to this as a Webcast, or download it to from your computer, at www.davidgarfinkel.com/funding .

The title of the program is

How to Get Angel Investors on Favorable Terms...

Secrets Big Venture Capitalists Hope You NEVER Find Out!

One of the things he talked about is the common mistake business owners make that practically invites venture capitalists to rip the business owners off (legally, unfortunately).  This mistake can cost a successful entrepreneur hundreds of thousand or even millions of dollars later on down the line.

Yet it's easy to avoid this mistake -- if you know what to do to prevent it.  Greg revealed what to do.

If you're trying to raise cash for your business and you're frustrated, listen to the man who has helped raise over $100 million -- Greg Writer.  This was a very informative and valuable program!

David Garfinkel
Publisher, World Copywriting Newsletter

P.S. By the way, I don't think getting an investor is always the best solution myself.  I've helped start multi-million-dollar businesses with a sales letter or Web site alone.  But there are many times when you need outside investors.  Growth through sales is not always the best way.

The problem is "vulture capitalists" -- investors who treat the business owner like dirt.  Greg will tell you how to steer clear of those types and get the kind of investor you'd like to have.

www.davidgarfinkel.com/funding

Believe me, doing this has more impact on your sales than traffic, technology, graphic design, or even using hot words in your copy

Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed.

What makes people believe you?

That's pretty well known: it's proof, of the benefits and/or solutions you are promising in your copy.

It's also well known that the better and stronger your proof, the more they believe you.

And the more they believe you, the more they buy.

Yesterday I was in session with one of my enormously successful mentoring clients. We were going over a new promotion he was planning. He had gathered an overwhelming amount of proof for his claims.

As we examined what he had come up with, I realized there are two kinds of proof, and they fortify each other almost exponentially when you use them together.

The first kind of proof is proof that you can deliver the results you are promising.

The second kind of proof is proof that you understand how you deliver your results well enough to explain it to ordinary people -- non-experts.

This is especially important when you are selling information or a service like instruction, coaching or business development.

For example, if you were a major league baseball team owner, you might hire baseball slugger Barry Bonds to play on your team (if the performance enhancement controversies didn't scare you).  Because he delivers results.  It's all there.  In the record books.

But who would you hire to help your other batters bat better?

Probably not Barry Bonds, but Barry Bonds' batting coach.

Barry delivers results; his coach can explain how to deliver those results and help others do the same.

In major-league baseball, it's pretty hard to be both people. 

In other fields, it can be easier.

Look at the world of male dating instruction.  The guys who, marketing-wise, have the most success, not only know how to attract desirable women ("Barry Bonds"). They also have courses that describe, in highly understandable and convincing detail, how to do what they do ("Barry Bonds' coach").

Or consider the world of financial advisors.  Many smart people hesitate to invest under the guidance of an advisor who's not a multimillionaire him- or herself.  But then, there's Warren Buffett, whose letters about investment philosophy and practice in Berkshire Hathaway annual reports are so beautifully written they make grown men cry ("Barry Bonds' coach"). And seeing as Forbes magazine ranks Buffett as the richest man in the world ("Barry Bonds"), you have to think he knows what he's doing when it comes to investing money.

(I put Buffett loosely in the category of financial advisor because he, in effect, offers to invest people's money for them by selling shares of Berkshire Hathaway, the public company he's chairman of.)

And for another example, look at the blog post just below this one, about search engine expert Nancy Andrews.  Not only does she very clearly explain advanced search engine tactics and strategies ("Barry Bonds' coach"), but she has also gotten #1 ranking on Google for her own company ("Barry Bonds").

So, to summarise:

Form of proof #1 shows that you can do it yourself.

Form of proof #2 shows that you can explain it to others, and maybe even teach it to them.

You wouldn't believe what a difference it makes in your marketing when you use both of these forms of proof together.

David Garfinkel
Publisher, World Copywriting Newsletter

Nancy Andrews Webinar... Free... On How to Get Search Rankings Using Techniques That Look A Lot Like Copywriting To Me...

Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru.

How sharp?

She and her husband are #1 on Google in their business, The Golf Collection, on for their chosen keywords, "golf gifts."

She's helped others increase their revenues up to 10 times, just by increasing their rankings in the search engines.

The Webcast lasted 90 minutes, and I just found out the webcast has been converted to a screen-capture Webinar so you can watch as well as listen to the recording.

She talks about things like

• Sites you can link to, free and for modest fees, to increase your ranking.
• The best article directories to use to hike up your position.
• How to avoid getting "sanboxed" by Google
• Crucial ratios of types of links Nancy swears nobody else talks about and she has
  never talked about anywhere before

and much, much, much more!

Before I give you the link, let me urge you to first seek out the top of the page and register for Nancy's "Early Bird" notification list:

Here's why.  Nancy has a coaching program that is routinely closed and/or sold out.  She's planning to open it soon.  You may or may not be interested, but it's practically guaranteed you'll be locked out if you're not on the list.  (Her program sells out FAST.)

Okay, okay... here's the link:

http://www.davidgarfinkel.com/google

Set aside an hour and a half and be prepared to take a LOT of notes.  Nancy really overdelivers!

David Garfinkel, Publisher
World Copywriting Newsletter