Here's the skinny: A Great Offer will boost your sales more than anything else.
But what is a great offer?
Ah, that's the question few can answer.
"Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with me Wednesday, July 25, 2008.
To listen to a recording of the teleseminar, visit http://www.instantteleseminar.com/?eventid=3671544.
To read a review of the teleseminar as published in the World Copywriting Newsletter, see below...
David Garfinkel
Publisher, World Copywriting Newsletter
Last night, a lot of people couldn't get onto the
call with Mike Morgan -- the call about creating
powerful offers in your copy.
And there was a LOT of valuable information on the
call. It would be a shame for so many people to miss
out.
So, at the last minute, Mike scrambled to get one
of his apprentices to write up a report on key
points of the call, for my subscribers.
I thought putting the report together for you was
very nice of both Mike and his apprentice. Don't
you agree?
Here's his report:
* * *
I'm Jay Simcic, a copywriter from Winston-Salem,
NC. I'm one of "Million Dollar Mike" Morgan's
apprentices.
Mike poured out some powerful tactics that most
copywriters and marketers could use right away to
make more money by creating better offers.
Most people think that the offer is just their
product, the price, a guarantee, and a few
bonuses.
Mike showed that there's a lot more to a
successful offer than that.
Yes, offers are primarily made up of:
* your main product
* the price
* the guarantee (risk reversal)
* bonuses
* and the delivery mechanism.
But to create massive sales, you need to make your
offer much more than just a list, or an inventory,
of these components. Sequencing, payment plans and
how you communicate what the customer gets when
they buy from you are just as important.
How important?
Well, Mike tested and found that a good offer can
improve response by over 420%. He's even heard of
people getting an increase of 700% to 800%
increases, just by changing how they present the
offer.
On the call, Mike described what made up a bad
offer, which is what you want to avoid, of course.
Then David coaxed Mike into giving up the details,
for everyone on the call, of a world-class,
record-breaking offer -- the one Mark Joyner used
to generate huge sales his 7-day Business
Turnaround Kit.
Mark's winning formula skillfully eliminated
customer resistance this way:
* First there was a product that solved a massive
problem.
* It was followed by a free 7-day trial
* Then, just to help take away more risk, a 90-day
guarantee was added.
* And, to add one more way to open the doors for
the prospect a payment plan was given to reduce
the upfront cost of the product.
And if that wasn't enough, Mark threw in a slew of
very relevant and valuable bonuses.
Sales went through the roof!
When you're putting your offer together, make sure
it has the right components - which Mike spelled
out on the call, and I summarized above.
However, Mike pointed out, it's not enough JUST to
have the right offer components. You need to have
the right sequence, too - the order in which you
present your components in your copy.
* It starts with your product
* It's followed by the price
* Then comes the guarantee (risk reversal; longer
= better conversion)
* Finally, add the juicy bonuses to pack on the
value.
Plus, if you really want to give it a little
punch... add an intensifier, like urgency or
scarcity.
Just when I was thinking everything was going to
wrap up, Mike let the big one go. The one thing
very few people do with their offers... that really
amps up the "sales appeal" of any offer.
Mike likes to call it "The Magical
Transformation."
Well actually, I should give you the link to the
call recording so you can listen to this one...
After all, it's one of Mike's best strategies.
http://www.instantteleseminar.com/?eventid=3671544
That one tactic has improved Mike's responses
every time he's tested...
Even though the call was 70 minutes, and filled
with a small gold mine of step-by-step factual,
how-to knowledge... Mike only shared a small portion
of what he knows about offers.
You can find out about so much more money-making
information at www.davidgarfinkel.com/magic .
* * *
(from David): Thanks, Jay! Well done (I can see
Mike's been doing a great job mentoring you :).
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