My friend ultra-copywriter John Carlton is traveling (Australia, New Zealand) and he invited me to do a guest post on his Marketing Rebel Rant blog.
First of all, it's a great honor. John's a living legend and very picky about letting anyone else appear on his blog.
Second, it was a great writing opportunity. The style of posts on John's blog is more expansive than I allow myself on mine.
Don't ask me why... that's just the way it is...
What I wrote about will probably challenge some people, maybe offend others.
It's the truth as I see it, and, wayull... it's not pretty.
I decided to write about something that's been on my mind for a long time. It has to do with what makes copywriters successful. Anyone successful, for that matter.
Especially in light of the popularity of The Secret (which has led some people to confuse fantasy with achievement) and more recently, popular books with unique views on success like Outliers by Malcolm Gladwell.
All kinds of buzz going around. Some strands of this buzz contradicting other strands.
I've mentored copywriters (and still do) who make huge amounts of money and succeed wildly in other ways.
Some of the folks I mentor succeed wildly, that is.
So, what makes the difference?
After lots of personal experience and historical research, I've drawn my conclusion.
You can read about it here.
Publisher, World Copywriting Newsletter