Neither will hundreds, thousands, perhaps millions of other people.
Nor will direct marketing virtuoso Denny Hatch.
He tells why in an amusing yet depressing, and certainly instructive, story. It's in his column about why he stopped buying an exotic light bulb from a company in Ohio, and moved his business over to a Georgia company:
There's a big lesson that almost certainly applies to your business, in Denny's agitated column. What he writes is especially important right now because:
Some parts of the ailing U.S. economy are showing signs of a rapid upturn in the months ahead.
If you want to get your share of the forthcoming growth, read Denny's rant, learn the lessons and implement them with gusto!
Publisher, World Copywriting Newsletter