It's lesser-of-two-evils-time here in marketing-land.
On the one hand: Dealing with the new FTC rules coming into effect December 1 is a royal pain.
On the other hand: Dealing with hard-boiled dectectives from the FTC directly because you didn't bother to deal with their new rules is... hmmm, how shall I put this in a family-friendly blog... it's, let's just say, a lot worse...
Someone decided to do something about it.
Joel Comm brought together three very savvy lawyers... and a "language cop" (an ex-journalist) to make sure what the lawyers have to tell you is in plain English!
And they created a detailed, practical, easy-to-understand product called The FTC Toolkit.
Frankly, this product is more a "got-to-have" as opposed to a "want-to-have."
You may not want to give a moment's time or attention to the FTC.
You've got to have this resource because everything you know about marketing is about to become wrong.
Affiliate marketing will undergo a forced, major overhaul come December 1. The FTC Toolkit is the only authoritative source I know of that tells you exactly WHAT TO DO to protect yourself and still remain a viable (meaning, money-making) affiliate marketer -- short of personally hiring a lawyer like the ones who created this toolkit.
On December 1, the rules for testimonials will change.
This toolkit actually is very practical.
As just one example, it contains sample letters to use to help you stay in the clear. Getting your lawyer to write similar letters for you could cost hundreds, if not thousands, of dollars.
And if your lawyer is not experienced with the FTC, you might not get as good a letter. (To say the least.)
There's a lot more in this product, too. For example, a 13-point, detailed, plain-language checklist to use to make sure your content and advertising copy don't raise huge red flags for the regulators to home in on.
Actually, the toolkit contains far more than I can cover in this post. That's why I put a copy of the table of contents on my website.I got a review copy of this product myself and I am starting to use it now. I will ask all of my clients and partners to get a copy as well.
I'm an affiliate for this product. Please check it out through my affiliate link.
(as much as I dislike the sound of whining)
I'd rather hear you griping about the extra time and inconvenience resulting from the new FTC rules, ...
... than hear about you, as in: "Did you hear what happened to ____?"
(By the way, I heard exactly that about a high-profile Internet marketer who suddenly disappeared from the scene about two weeks ago. Never mind who. The reason he dropped out of sight could be directly traced back to some bad blood between him and the FTC.)
So, if you plan to stick around marketing on the Internet, this is one resource I strongly recommend you have.
Publisher, World Copywriting Newsletter