Copywriting Virtuoso Denny Hatch has come out with a new book that clearly identifies seven ways to get prospects to pull out their credit cards:
By themselves, these words are little more than platitudes. But as is his trademark, Hatch goes the extra mile and comes up with 50 mainstream direct marketing examples to show how this is done in the real world.
"Reason-why" copywriting -- giving people a good excuse to say yes -- certainly has its place. But reasons why are the transmission and the body of the car called "buy."
Emotions are the fuel!
Check out The Secrets of Emotional, Hot-Button Copywriting. Even if you "know all this stuff already," a refresher with proven examples can only deepen your knowledge and sharpen your skills.
And get more of your readers to say "yes!"
Publisher, World Copywriting Newsletter