I've spent a lot of time thinking about, and honing methods, to teach people copywriting. My conclusion: The number one advantage is mindset. When you think like a copywriter, the writing part is comparatively easy.
And guess what?
Thinking like a copywriter boils down to thinking like an entrepreneur.
So it was with great delight and amazement this morning that I stumbled across Scott Adams' modest proposal to tweak our educational system to create better entrepreneurs -- something he managed to do himself when he was in college.
It's all described in this great post from yesterday on his Dilbert Blog.
I really like his work. Besides being a very funny comic-strip artist, he's a remarkably practical and innovative thinker.
Publisher, World Copywriting Newsletter
✫ Scott Adams' updated, expanded version: Wall Street Journal article 4.9.11