The Internet, April 1, 2011
The way you know an industry has made it to the big leagues is when it has its own niche version of The Onion mercilessly making fun of it.
So by that yardstick, you could say today April 1, 2011, Internet Marketing has arrived.
“The Moron Letters” (a blatant takeoff on the late mega-copywriter Gary Halbert’s “Boron Letters,” which he wrote to his son while serving a prison term) has a trumped-up female jester named “Casey Porter-Pierce.” She writes preposterous emails to such Internet Marketing icons as John Reese, Jeff Walker and my old friend Marlon Sanders.
“Moron” in this case means “idiotic on purpose” (referring here to the person who purportedly wrote the letters... not the Internet Marketers!).
If you have a little too much time on your hands – and you don’t mind some rude, juvenile humor – then you might get a giggle or two out of this foolishness. (I did.)
Head on over to:
In other April Fool's news, Google's at it again with Gmail Motion.
This almost believable spoof (it had me going for a while) professes to let you write your email with hand signals and body postures.
"The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body."
Goll-ee!Who woulda thought Big G woulda had such a good sense of humor?
Publisher, World Copywriting Newsletter