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Ron Finklestein

Great article David. I teach all my clients to fail forward. We can't reach success unless we do something. Sometimes that something is a failure. We can learn from it and move forward

David Garfinkel

Thanks, Ron.

I agree with you. Only in an environment where it is OK to fail can you grow and succeed... and, if you are in a business where breakthroughs are in important part of the mix, the ability to fail within limits is crucial.

Jean Paul

This is a really good post. I think I should implement it in my personal life as well.

As they say "To err is human, to forgive is divine..."

On the other hand, I think a lot of people are hard on their employees and subordinates, simply because of low self-esteem.

Such people actually wait for others to make mistakes, just so that they can pounce on them.

Jim Van Wyck

Very helpful David.. .thanks.

And I look forward to more from you... (you ARE on our side, riiight?)

Norman Hallett

Great "Pluck" of Wisdom as always. I know. I'm a Professional Mis-take maker. I just do another take! Camera... ACTION!!!

David Garfinkel

Jean Paul, you are right on the money.

I remember once having this delicious/disgusting epiphany once while watching the TV series "24" and relishing it:

"Well, at least MY life isn't that f'd up!"

David Garfinkel

Norman - who knew?

When I'm having sushi with you, yeah, you let it all hang out.

But whenever I've seen you give a presentation, it's always "one-take-Charlie."

Anyway, thanks for the validation.

David Garfinkel

To Jim --

Yes, always.

Except... when I'm playing tennis with you!

Don Baker Thomas

Thanks David for all the great articles on your blog.

David Garfinkel

Don, you're welcome. Glad you like them!

Lauren C Tyson

I can almost her Ethyl Merman singing "There's No Business Like Show Business." :-) You make excellent points. A good resource for further study is Tony Geary's book, "Life is a Series of Presentations." It's one of the top books my husband used to recommend when he was a sales trainer.

David Garfinkel

Lauren, that's funny... :)

The book rec. sound interesting. I guess I was thinking about more than sales presentations or people who officially "perform," though.

Have you ever heard employees, employers, investors, customers, co-workers talking about what someone else said or did at work?

And have you ever heard anyone telling someone else about a scene in a movie?

Notice any significant difference between the two types of descriptions? :)

Freelance Copywriter Johannesburg

Wally Amos is great. A lot of wise words.

David Garfinkel

Thank, Stephen. I agree with you about that!

Robert Eastman

Amazingly... I get around to reading your article today... just after "the Holy Spirit" impresses on my heart/mind... that I MUST start focusing on "nourishing everyone around me, uplifting others... not just those "I really love."
Thanks for being "in-tune" to the "good-vibes" and for being an encouragement... to pass it on!

Danny @ Firepole Marketing

Really great post, David. Particularly because when people mess up, they're at their most vulnerable, and will best remember how you treated them - much more so than most of the other times. Thanks for pointing that out, I really enjoyed the post!

David Garfinkel

Great point, Danny. And those memories will make all the difference when YOU'RE in a pinch.

I appreciate your thoughts!


A lot of employers and superiors have a less-than-friendly response whenever their writers make mistakes because businesses, by nature, are profit-driven. They feel therefore that mistakes cost money, as opposed to it being part of the learning process.


What people desire more than anything, whether or not they admit it, is for someone to truly "get" them.

This is just as true in copywriting as it is in any other aspect of doing business.

Being "on their side" is more than merely knowing the demographics and psychographics of the target audience.

Demonstrating that you are on someone's side is a great way to cause evangelism for the product (and thus generate more sales)

This article is also a brilliant use of storytelling and a good point to remember.

thanks so much, David!

Ronda Del Boccio, the Story Lady.

Mike Robinson

Really great post - I remember hearing a professional gambler speak of his love of defeat, because it meant he could learn more from the experience and also meant he was one gamble closer to victory.

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