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Michael Senoff

Great post. You readers should watch the TED Jobs Standfor Speech At this link below.


David Garfinkel

Hey, thanks Michael.

I appreciate the suggestion!


I remember working through the days of "beleaguered computer maker, Apple..." painfully well.

So, there is some smug sense of satisfaction in knowing that Steve Jobs goes out with Apple being the triumphant business success story that it is.

You were right, Steve. We ALL were.

Thank you.

Great post, Jedi.

John Carlton

Excellent insight, Garf. I really, really, really didn't think his death would affect me like this. I'm not in a tailspin or anything, but I AM in my 2nd day of thinking more deeply about life... and how much Jobs was a part of it for the last few decades in my niche. I hated Macs at first, out of a sense of "Oh, that arty-farty Apple stuff"... and stuck with PCs until forced away by their sheer clunkiness (and the horrible customer service -- first Gateway, then Dell just couldn't handle the simplest problems I had... and, with PCs, I had a LOT of problems).

I'm now on an iMac, and what a freakin' joy it is. Also my iPhone, iPad, and all the gizmo's and wonders I'm just getting into.

I think we'll be reconsidering Jobs place in the universe for some time to come. Product-wise, that's easy. As you've pointed out here, there are other elements that border on the spiritual that will take a little longer to sort out (especially as our culture remains cynical about everything...)...


Kevin Rogers

Excellent post, David. Like many others, I feel like I'm just getting to know him today. Thanks for sharing your thoughtful insights and brief, but meaningful, encounter with us.


Thanks for sharing your story, David. I didn't know Steve Jobs, personally, either, but the thing that makes him a revolutionary in my world is that he focused on creating products that helped to amplify the customer, not his company. This is reflected in his hiring style, too. One of the most insightful quotes of his I heard was, "Other companies hire people so they can tell them what to do. We hire people so they can tell US what to do." His philosophy was that greatness could and should come from anyone, anywhere and he created environments and companies and products that gave that philosophy vibrant, beautiful and effective ways to come to life and thrive. Back to the work you do, I think the best copy works the same way. This customer centered point of view is a big part of why I have admired your work for so many years. Thanks again.

David Garfinkel


Thanks for the comment. You, more than anyone else I know, have embodied the spirit, work ethic, mindset and "insane genius" (a phrase I saw in a mainstream newspaper headline) of Steve more than anyone else I know.

It has influenced me A LOT.

David Garfinkel

Thanks, Kev.

I don't mean to get all Scriptural on you, but somehow I think you're the one person I could pull this off on and get away with it:

"By his works ye shall know him."

Sorry. Couldn't resist.

(And to all you Bible scholars out there, yes, I know that I changed the quote ever so slightly...)

Actually, it's by much more than his works with Jobs. He really did create a watershed moment in history in many ways and many dimensions, in my opinion.

David Garfinkel

John, thanks for the thoughts. My story is eerily the same. I bought Sony PCs-two of 'em, a desktop and a laptop-in 2005, because it was "the closest thing to a Mac I could get without getting a Mac."

When Vaio Desktop died for the third time, a year ago last August, it was Mac time. I love it, too.

Don't have my iPhone or iPad yet but I will. One trip through the knothole at a time.

I agree with you about reconsidering and I'm going to put a longer comment to your excellent post about Jobs.

Everyone else, you've got to see what Carlton wrote:


David Garfinkel

Thanks, PC. I appreciate everything you said. Wow.


Gee--what was it that made me to buy that Mac back in '87?

Something about it just spoke to me, and it felt right, right down to the bottom of my empty pocketbook.
I had just quit my job of 10 plus years. Two weeks before Christmas. three mouths to feed at home, and I just added a whopping twenty grand of Mac debt to my aching back. wow, talk about some sleepless nights...

But the best part was, I wouldn't ever have to learn a single line of code to start it. Just power up and start working!
I loved the seamless part of going right to work on my projects and not have to bother with some directory or whatever those IBM things required.
AND this thing had fonts! scalable ones at that. proportional spacing and a bunch of other tricks. COOL stuff, man.
Which just amazed me, because I had run a typography/design studio for years and their state of the art had nothing on this little Mac with a miniscule screen.
But I loved hunching over to peer into it every day as my little home spawned business grew and grew, on the outpouring of that little workhorse. now, I could write AND design it the way it HAD to look to hit those hot buttons.
That ugly little Mac was a mule team and a half, doing what a so called racehorse of advanced typography could do, in a fraction of the time, at a tiny fraction of the investment.
It almost fit in a shoe box, and its conventional competitor took up most of a room in the Fisher building where I once worked.
Quite honestly, I almost peed in my pants with the delight of what I was now doing with that thing on my desktop.

I'm on my sixth one now, I think, and though there times I've wanted to ashcan the darn thing, I bottom line love it and wouldn't dream of owning anything else.

Steve, you really had it down.

God Bless.

Peter Aristedes

Tim Clarke

Thank you David for thoose enlighting comments about Steve Jobs. I cannot emphasize strongly enough the importance of Steve contribution to the world of computer. My first encounter to apple products was in 1997 as a Sears sales associate selling Macintosh computers and software. It was first hand experience to be able to assist customers select the great features and benifits of Apple products. Thank you againg for remembering Steve Jobs.

David Garfinkel

Hi Peter,

Thanks for the detailed and fascinating memory.

It look me a lot longer to come around to the Mac, but I'm writing this on my iMac and would never go back!


David Garfinkel


I agree... he made such a vastly important contribution. His vision of what could be, combined with his stubbornness and his sense of fun, has really changed the world of the technology permanently and for the better.


thank you for the great story about Steve Jobs. And welcome to the Mac family; hope you're having fun!

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