A few months ago I had the honor of meeting a legend, the Lion of Internet Marketing, Dr. Ralph Wilson.
Really. I mean it. The guy is one of my heroes.
But it gets even better. He interviewed me on offers.
Ralph's a nice guy, but he's tough as nails as an interviewer. Questions like:
⸧ How do you go about creating an offer?
⸧ Give me an example of how we might build a compelling offer
⸧ More tips?
⸧ Still more tips!
⸧ How do you add urgency?
I had zero advance knowledge of what he was going to ask me. He really did put me on the spot with some of those questions.
Fortunately, it was one of those days where everything went right! (I've put in a request for a greater number of such days next year.)
If you are looking for some can-do information on how to improve your offers, make sure you watch this video. It's only 7 minutes 16 seconds long, and, Lion that he is, Dr. Wilson squeezed value out of every second :)