Point: Recently, Bank of America retreated on its plan for a $5/month debit card fee.
Point: Today, Verizon retreats on its "we'll charge you $2.00 extra to pay your bill online" fee.
What were they thinking?
When they came up with that idea, I mean.
Here's the takeaway for every copywriter and other smart marketer:
You'd better start paying consistent and careful attention to your customers.
They're already in charge of your business.
Just don't make 'em show you. 'Cause you could get hurt.
Or deeply, publicly embarrassed... at the very least. Like Verizon was, today.
Alright, with ears perked and eyes wide open, here's to a fantastic 2012 for each and every one of us!
Co-Founder, Fast Effective Copy