And as a 16th birthday gift, Dad takes him to the Bunny Ranch, the famous Nevada brothel, for his very first time.
I'm talkin' 'bout the news from the hip, flashy side of the advertising industry, which suddenly found a way to take the Mad Men attitude even deeper into their daily work.
From today's Wall Street Journal:
"Ads with f-bombs? Get used to it," says Glenn Cole, chief creative officer of 72 & Sunny, a unit if MDC Partners Inc. "Major brands will start to take off the granny pants and create racier content that demands the attention and respect of younger audiences."
Such content would be focused on the Web and certain cable-TV channels.
I suppose if the job of your copy isn't to sell anything... but it's vitally important to show how f'ing hip you are... then this is a good thing.
What's your take on this earth-shaking development?
Co-founder, Fast Effective Copy
P.S. I have no problem with the f-word.
In fact, some of my best conversations include it.
Just not any sales conversations that I can recall ever being successful.