How was that possible?
Our best guess has to do with decisions.
There are a lot of decisions people make, often below the surface of their awareness, when they write. These decisions put your brain in idle, or sputter it to a screeching halt.
"How do I say this so it instantly hooks my prospect?"
"I know this niche is interested, but couldn't I go after a broader market right away?"
"What's the one benefit of what I'm offering that my prospect will find absolutely irresistible?"
We all have to make those decisions -- and they all take up bandwidth in the brain.
And so, writer's block begins...
But what if you knew what all the key decisions were that you would have to make -- and you made them before you ever wrote a word of the copy itself?
That was what we did at the workshop. It was one of the secrets we uncovered that allowed every student to write most or all of a complete sales letter, with no writer's block... in just two days!
Hey -- last week my partner Brian McLeod and I gave an in-depth Webinar that revealed the 5 Powerful Discoveries we made at the High-Speed Copywriting Workshop in San Francisco May 5 and 6.
We've put a replay of the "5 Discoveries" Webinar online, so you can see for yourself.
Here's the link: