If you know your business could be doing a lot better and you're not sure what the next steps are, my buddy John Carlton has the answers for you in his new book The Entrepreneur's Guide to Getting Your Shit Together.
Many people who understand copywriting and even the whole direct-marketing mindset are uncertain about what to do so that it works for them -- that is, to rake in the cash at a rapid rate, like they've heard about in legendary stories.
Frankly, I know a lot of folks who can do it (make huge sums of money fast with direct marketing) -- but when it comes to explaining it to others, and giving them real-world steps they can take -- those folks fall short as pragmatic teachers.
Not Carlton. If you know me, you know I have a long and storied history with him. He has a much longer and much more richly storied history as the brains behind untold numbers of multi-million-dollar promotions and in fact entire businesses.
But here's what tickles me to this day:
Unlike a lot of nobodies-from-nowhere who now insist that you worship the ground they walk on, Carlton has not forgotten where he comes from. He doesn't stick his nose up in the air or make any effort to impress you with how f'ing smart he is. His attitude is refreshing: Anyone with gumption and desire is worthy of his most high-powered advice, as he sees it.
That makes a big difference. Some other highly successful direct marketing gurus hold back and do their utmost to make you feel small. Hearing from a guru on high who you know is secretly sneering at you because he has decided you don't measure up -- that doesn't exactly feel good, does it?
Carlton is not trying to get his hand in your pocket. He's not trying to get you to the top of his prospect list. He does have other, more expensive products, but he doesn't give a rat's ass if you ever buy anything from him.
He's semi-retired, for God's sakes. But I just know, he does feel a debt to a world (industry) (perspective) that has made him rich and free beyond anything he could ever have imagined when he first got started.
And this book -- his first ever "officially" published work -- is an installment payment on that debt.
He'll probably rake me over the coals when he reads this, but he'll never prove me wrong. And I think the story needs to be told. He's giving away information here others have paid him thousands for, and made millions with. It's really that good, because it's entertaining and life-changing as well as eminently practical.
And it's cheap. No other way to say it. A bargain-priced guide to a much better life. About the cost of a movie ticket, or a few gallons of gas.
But unlike a couple of hours in a theatre or an hour on the freeway, what you'll get out of this book will last you a lifetime.
And if you do more than read it -- if you choose to act on it -- it just might make you a huge wad of money, to boot.