Copywriting virtuoso Denny Hatch (at left) has had it up to here with content-free (and totally ineffective) signage at trade shows -- which, if you think about it, is some of the most expensive advertising in the world, at least for some exhibitors.
You'll enjoy his cranky rant about this, and learn a thing or two to boot, in this column from December's Target Marketing magazine.
Check it out:
Famous Last Words by Denny Hatch
Publisher, World Copywriting Newsletter