World Copywriting Blog

Best Marketing Idea - Matt Bacak

$81,000 in sales from a teleseminar?
Matt tells you here how he did it

Matt Bacak of Atlanta is known as "The Powerful Promoter" and after you listen to this interview, you'll see why.

He's got a great new idea with Strategy Sessions.  Wait till you hear about the results!

I'd say this is a fitting way to end the old year... with a bang! :)

See you in 2005,

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Best Marketing Idea - Patricia Fripp

How The Power Of "FREE" Has Led To This
Speaker/Trainer/Coach's Best Year Ever

Today's program is an interview with the renowned speaker and executive speech coach Patricia Fripp.

This one, I'd suggest you listen to at least twice.  It's simple, but so packed with valuable information you may want to allow yourself the luxury of reviewing what she has to say.

It's that good.

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Excitement

Here are some words of wisdom that
every copywriter should heed...

Deep in the heart of every boring, middle-aged paleontologist lurks a seven-year-old kid with a dinosaur picture book.  And if the guy still likes his job after 20 years, it's because he still remembers what it was like to be seven, not because he enjoys presenting papers at the annual paleontology symposium.

from The Perry Marshall Marketing Letter, Volume 3, Issue 6.  Unfortunately only available by snail mail.

But Perry's no technology laggard.  In fact, he's at the cutting edge of using Google AdWords to generate new business online.

Get into his orbit.  Try his free email course and maybe become a customer.  I found it worth it, not only for the information, but for inspirational thoughts like the above -- which come in the mailed newsletter, which he subscribed me to without my even asking.

Check it out!

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Best Marketing Idea - Pete English

How Does $3.00 Spent At A Coffee Shop
Lock In A Six-Figure Sale?  Here's How

While I was in Atlanta, I met a very savvy marketer who also happens to be CEO of a company that develops software and resells high-end technology solutions to major, or should I say mega, corporations.

But the simple idea he shared with me is so good -- and so easy to use -- that it doesn't really matter too much what your business is or who your customers are, as long as you're communicating with them at least partially over the Web.

Here's the latest World Copywriting Program, as part of your year-end selection of Best Marketing Ideas, with SNAPS Inc. CEO Pete English:

David Garfinkel
Publisher, World Copywriting Newsletter
To Subscribe, click here

Best Marketing Idea - Alan Schlaifer

Here's #3 In A Series - The New
World Copywriting Audio Blog

... a great idea from Alan Schlaifer, President of the Wharton School Club of Washington, DC.

The best news of all -- you don't need a degree from the prestigious Wharton Business School to use this idea! 

Or the marketing budget of a Fortune 500 corporation.

I've always been impressed with the practicality of ideas I hear from Wharton folks... and this one is no exception:

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

P.S. If you're just joining us, Audio Blog shows 1 and 2 immediately precede this one.  After you listen to this one (only 3 minutes), just scroll back down to hear the others.

Maestro

Take A Tour Inside The Mind
Of One of Copywriting's Greatest

Recently I had the opportunity to preview an interesting new ebook called Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century, by Joe Vitale and Daniel Levis.

I looked at the book as a favor to my friend Joe, really not expecting too much.  I was surprised.

Joe and Daniel had taken some hugely effective sales letters by perhaps the most powerful copywriter who ever lived...

Best Marketing Idea - Mike Stewart

Here's Your Second Issue of the
Audio World Copywriting Blog

While in Atlanta, I asked Internet Audio Guy Mike Stewart to tell me the best marketing idea he discovered this year.

You'll be surprised that his answer (3 minutes total listening time) had nothing to do with audio... even though a significant portion of his online marketing does.

To get his best idea and make it your own, turn on your speakers and click on the button with the triangle:

BTW, come back often this week... we'll have at least one new mini-interview on the blog every day through Friday.

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Audio

The World Copywriting Blog Enters
The Audio Age. Starting... Now

This week I'm doing a series of interviews with marketing experts, asking them the question:

What's the best marketing idea you've discovered this year?

These interviews will be in audio format, streaming audio.  Segments are 2-6 minutes each. 

Before we get to the others, I thought I'd start with myself.  You can listen right from your computer (be sure to turn on your speakers!)

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Long Weekend

I'm going to take some time off for the Christmas holiday...

... but never fear!  I already have something special ready for you next week.

Enjoy the festivities,

David Garfinkel
Publisher, World Copywriting Newsletter
To subscribe, click here

Sonny

This time of year, we reconnect with family.  Welcome to
the first annual Samuel B. Garfinkel Memorial Rant.

December 22nd.  The day my father died 32 years ago.

I was 18 at the time. It was rough on me, probably a lot rougher on my brother Phil, who was 11.  I can't even begin to imagine how hard it was for my suddenly widowed Mom.  Dad died of cancer that we'd known about for less than a year.

But as tough as it was for everyone else, it doesn't take away from how hard it was on me.  I miss Dad. I never got to know him the way I would have liked to.

And today, three decades later, I see a lot of things in a different light than I did in the months and years that followed that dark December day for me.

So in this rant I'm going to depart from my rigid adherence to copywriting-related topics, and talk a little about my Dad.  It's been 32 years and I realize I've never once written about him in public.

You know, if your parents are still alive...