Here are some words of wisdom that
every copywriter should heed...
Deep in the heart of every boring, middle-aged paleontologist lurks a seven-year-old kid with a dinosaur picture book. And if the guy still likes his job after 20 years, it's because he still remembers what it was like to be seven, not because he enjoys presenting papers at the annual paleontology symposium.
from The Perry Marshall Marketing Letter, Volume 3, Issue 6. Unfortunately only available by snail mail.
But Perry's no technology laggard. In fact, he's at the cutting edge of using Google AdWords to generate new business online.
Get into his orbit. Try his free email course and maybe become a customer. I found it worth it, not only for the information, but for inspirational thoughts like the above -- which come in the mailed newsletter, which he subscribed me to without my even asking.
Check it out!
David Garfinkel
Publisher, World Copywriting Newsletter
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