Take A Tour Inside The Mind
Of One of Copywriting's Greatest
Recently I had the opportunity to preview an interesting new ebook called Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century, by Joe Vitale and Daniel Levis.
I looked at the book as a favor to my friend Joe, really not expecting too much. I was surprised.
Joe and Daniel had taken some hugely effective sales letters by perhaps the most powerful copywriter who ever lived...
... Robert Collier, and had imaginatively gotten inside Mr. Collier's head to explain what he was doing, sentence by sentence, sometimes phrase by phrase.
For the work of most copywriters, such an analysis would merit perhaps an article, but not a full ebook. However, Robert Collier stands alone among copywriters. He was able to sell things through direct mail that business owners were ready to send to the garbage heap.
Not that he sold garbage! He just knew how to sell things other people would have given up on.
I am very impressed with the book Joe and Daniel put together. If you're looking for a jolt of inspiraton to get your copywriting flowing better and pulling stronger, do yourself a favor and check out the Web site:
http://www.world-copywriting-institute.com/robert-collier
If nothing else, get the three free chapters and check out the sales letter. You can't help but improve your copywriting just by looking at those two things alone.
David Garfinkel
Publisher, World Copywriting Newsletter
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