Take a look at what intellectual property attorney Martin Schwimmer has to say in his blog about search engine users.
The bottom line of his excellent post: most people don't know the difference between paid listings and "organic" search engine listings. That bodes well for copywriters who know how to write interesting, believeable pay-per-click listings.
David Garfinkel
Check out the Breakthrough Copywriting Seminar
In Las Vegas, February 18 - 20
"... in Lake Woebegon,
where all the children are above average..."
All the searchers on MSN Yaoo and Google
are above average.
Why, even I myself am an above average
judge of character. Ehem.
'Twas ever thus,
though a useful reminder.
Merci
Posted by: Jim Van Wyck | January 26, 2005 at 11:41 AM
Well, Jim, OF COURSE you are above average.
You read the World Copywriting Blog, don't you?
David
Posted by: David Garfinkel | January 26, 2005 at 12:00 PM