Great article by May Wong of the Associated Press making the rounds in the last couple days.
She writes that the term "high-definition," which the TV industry uses to describe a technology that delivers images about five times finer-grain than standard TV, is now being applied to all kinds of stuff.
From a strictly logical point of view, "high-definition" is, hmm, let's say, an "appropriate" term to describe an image-capture and image-display technology like TV that suddenly becomes more detailed. Y'know, like, higher-definition.
Wouldn't you say?
But what about high-definition sunglasses? Or high-definition skin creams? Maybe high-definition counter tops?
Hey, now than you mention it, how about some high-definition copywriting? 5 times as real as regular copywriting.
Why not?
I find it amusing, but if you are up to speed as a copywriter and marketer, it's more than something to giggle about and make fun of. There's something important here. Piggyback onto trends and you'll make more sales.
Of course, I'd advise you that your copy should make some semblance of sense.
Maybe that's why one of my least successful campaigns - I must admit - was selling skin cream.
(And it wasn't even the high-definition kind!)
David Garfinkel
Publisher, World Copywriting Newsletter
Comments