Before I pack it in for the weekend, I want to give you a "head's-up" about online video.
It's bigger than you can imagine.
And it's getting bigger.
On the corporate side of the world, Business Week reported about 9 months ago:
Internet video? It's a mere blip in the ad market. Projected annual spending of just $198 million would finance barely a day and a half of ads on TV -- a $48 billion business. Yet in the marketing departments of some of the world's biggest advertisers, from General Motors Corp. to Unilever, online video represents a golden opportunity to move beyond the 30-second spots that TV viewers so often zap or ignore.
But GM and Unilever are the slow-moving behemoths of the online video phenomenon. The real fuss belongs to the entrepreneurs... and, as Pogo once said, they are us.
So, big picture, what's the fuss about? It's pretty simple. TV and the Internet are converging, rapidly, and permanently.
And you KNOW how much TV is a huge part of our lives already.
Copywriters who understand the video medium and know how to use it will be leaps and bounds ahead of those who don't -- and so will everyone else who is involved in business.
Just a few quick examples:
- I spent last weekend in Florida at Ken McArthur's JV Alert Live Event. Four hours of that time was spent recording an impromptu DVD with fellow copywriters Carl Galletti and Joe Robson. To take that much time away from the seminar itself (and turn my hotel room into a makeshift studio for director Sterling Valentine) has got to tell you how important we, as copywriters, think video is and will be.
L to R: Me, Joe Robson, Carl Galletti (above) Director Sterling Valentine (below). Photos by Gina Gaudio-Graves
- I spent three days after that with my good friend Mike Stewart, the Internet Video Guy. We taped one "from the desk of" online TV show and three video shorts. Mike is at the absolute cutting edge of what's going on in online entrepreneurial video.
And he's BRILLIANT in his corny, down-home way about explaining how you can make a lot of money with video.
- Yesterday Guerrilla Marketing author Jay Conrad Levinson and his wife Jeannie dropped by my house for a quick visit... or so we thought. We spent well over an hour looking at, and talking about... you guessed it... video. That I'd shot. That he's shot. That's online right now.
Now, I'm telling you this because Mike Stewart and Jim Edwards have just released what I consider THE authoritative resource on using online video as a sales-producing marketing tool.
It's called "Website Video Secrets." The last time they offered it, the whole printing sold out in a few days.
For me: it made what was virtually impossible to do, and frightfully intimidating -- doable. And now, believe it or not, it seems relatively easy.
I feel very, very strongly that you should check this course out.
Why do I feel that way? Because my goal is to help as many people as possible bring in as much business as they want with their own copy.
And my heartfelt belief is, the next step for everyone doing business online is to use video to multiply their sales.
You may or may not agree with me, but when you see what people who had no prior video experience whatsoever are doing with what Jim and Mike have shown them, and when you find out about the results they are getting, I think you will see why this is so important for you, personally.
Check it out => http://www.davidgarfinkel.com/videocourse
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