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Sean Marler


Many months ago I followed an outgoing link from Peter Stone's blog to the site for Hover Studios. I think the short video on their page is a perfect example of infusing personality and humor into your online video ads.

I should also mention the video doesn't follow the common format either (give info and plug at the end). Yet, it's difficult to stop watching. Entertaining, funny, honest, and compelling.

Personally I think the "copy" is pretty good too even though it‘s missing a call to action (not sure that‘s needed since you‘re already on the site). He takes a second too long getting to the message too, but that time does set the tone for the video and might be a critical element in that respect.

Okay, I’m gonna quit talking about it… you can see for yourself here:


(It's the video sporting guy in the pink shirt and it runs about 1 minute)

What are your thoughts?


P.S. I'm not sure about the etiquette for posting links in the comments section here, but thought I should let you know this isn't an affiliate link. It’s simply the video that instantly came to mind when I read your post.

Sean Marler

Correction: The video runs approximately 3 minutes.

David Garfinkel

I don't like it.

Here's more of an example of what I was talking about:


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