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Great Interview!

Thanks for this...

I suspect that the whole
"web infomercial" thing
will become more and more inportant.

You guys are out in front
of a big, big parade...


Copywriter, Kevin Francis


Enjoyed the interview. There's a great Discovery Channel DVD called "Gadgetmania" which is all about infomercials and what makes them work. Good resource to expand on the points you made.

Can't help with the "Sauna Belt" ad, I'm afraid!

Best rgds


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