World Copywriting Blog: Fabulous article on how to put together a Persuasive Sales Message by a seasoned Direct Marketer, Russell Kern

Every once and again I come across an article so well written and so chock-full of valuable, practical information, that I have to share it with you.

This is one of those articles:

Achieve success by adhering to the fundamentals

The article appears on the Web site of Target Marketing Magazine. It's by Russell Kern, author of S.U.R.E.-Fire Direct Response Marketing: Generating Business-to-Business Sales Leads for Bottom Line Success.

Mr. Kern is president of The Kern Organization in Woodland Hills, CA. He supplied the photo and asked that I include his contact information in this post, which I am happy to do:

(818) 703-8775 ext. 215
(800) 335-4244
www.thekernorg.com

If you want to get better results with your copy -- whether B-to-B or consumer; whether online or offline; whether written or audio/visual -- read the article and take down some notes. He covers the basics that bring in the bucks. Which we all need to know... and once we know them, we need to be reminded of them -- regularly.