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Mauricio Martinez

Hi David,

I've said it before and I want to say it once again on this blog. You go waaaaaaaay beyond copywriting and right into the soul of marketing.

Thank you, thank you, thank you.

Mauricio Martinez


Way to go David!

When are the "big guys and gals" in advertising ever going to get it?

Same type of advertising you see during the superbowl...

They folks waste "almost" as much money as our government (but on a much smaller scale, of course) [wink,wink].

Excellent rant - Keep up the good work my friend!

Eric Farewell

As always you've hit the nail on the head, I loved the commercials even though I had to laugh at their obvious recreation of my beloved Mac OSX.

I'll hop on over the that link and check out your new course :-)


You just hit it! Ben Mack is an awesome teacher.




In London around 1997 a press article complained about the trend for television advertising to not mention the product/advertiser until the last few seconds.

So we invented a game. Come commercial time (much rarer there than here in Australia) it was sound off and points to the one who guessed the product first. We rarely got it right.


Keep it up!!!

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