WATCH THIS SPACE: Google on the Cusp of Reinventing TV Advertising, One Click At A Time

I've been telling you for a while that the revolution in direct response advertising is going on right under your nose -- if, that is, you put your nose above your computer screen whenever you do a Google search.

More proof yesterday in San Francisco, where Google CEO Eric Schmidt told a technology conference that Google is planning to get as much "licensed content" as possible onto its $1.65 billion acquisition, YouTube.

This from an article by Jonathan Thaw of Bloomberg News. Infuriating as it is, the only place I could find the article was in the print edition of the San Francisco Chronicle, so sorry to say, I can't give you a link.

Anyway, back to what Mr. Schmidt said.

That was all well and good, about the licensed content, and more or less expected.

But here's the interesting part, buried at the end of Mr. Thaw's article:

The way Google will make money with YouTube is through targeted ads.  Though Schmidt wisely refused to be too specific, he did let slip that "Very targeted ads are very, very valuable."

And, Mr. Thaw reports, "Television is one industry where that thinking could be applied, Schmidt said."

Not idle chatter. Google is currently hiring people with television industry experience.

Google, along with Craigslist, has pretty much reinvented classified advertising.  Why not TV advertising next?

Keep your eye on this one.  I will.

David Garfinkel
Publisher, World Copywriting Newsletter

Comments

[Jim Van Wyck]

Interesting viewpoint.

I'D like to point out that
Google Adwords was revolutionary
in several ways....
and in particular in the fact
that those little clicks
were THE MOST TARGETED ADS EVER.

But with the savvy readership
of this blog that would sound
like it came from
The Department of Redundancy Departments.

So I'll try to restrain myself.

Jim

[David Garfinkel]

Thanks, Jim.

Everyone else - Jim is the official Executive Contributor to the World Copywriting Blog.

And as for your point, Jim, no worries.

In fact, I'd like to say 3 things:

1. Redundancy welcome here.

2. Redundancy welcome here.

3. Redundancy welcome here.