On Tuesday, Google and Salesforce.com announced a new combined service that has major implications for individual companies and the business world at large.
It's called "Salesforce Group Edition Featuring Google AdWords," but don't let the impenetrable name throw you off. What it means is that you can take highly targeted leads generated from AdWords ads and throw them into your online Salesforce lead management system.
This gives a focused business the opportunity to grow very quickly without having to develop expensive, hard-to-integrate solutions involving different companies' products, or, more challenging yet, developing custom software solutions from scratch.
It's not just a tech issue, though. This is about business growth, profit, market domination, plain and simple. Suddenly the power of computers and the Internet meets the awesomely scalable and profitable potential of person-to-person sales.
Stay tuned. Google has just planted another big set of roots into mainstream business, and this move will have major repercussions for years to come.
David Garfinkel
Publisher, World Copywriting Newsletter
