PORTLAND, OR -- There I was, meeting with some leaders from the combined staffs of 80/20 Marketing and Marketing Merge, Inc. at The Living Room, the world's first all-digital cinema.
(We just happened to be there for lunch. I'm the second bald guy from the left in the back row, against the window.)
How and why I got there is a long story, but as part of the story you can hear a very unusual hour-long interview between Ann Sieg (third from the left, front row) and me here.
Listen to this content-rich interview. It's free. You'll get a fresh viewpoint about copywriting unlike any that you've ever had before. You'll realize stuff that can help you in your business, no matter what job you currently do. It's really different.
Because I'm talking about copywriting not from the professional copywriter's (or any other bring-in-the-bacon) point of view -- but from the point of view of everyone else: coaches, trainers, customer service people, financial professionals, anyone in business who considers themselves "not marketing."
Which, I've discovered (since I went into marketing 24 years ago), is most of the world.
Where did the idea come from for "company-wide copywriting?" Read about that here.
Why I'm telling you all this:
Next Wednesday, I'm going to train about 20 people in Ann's and Mike Klingler's companies on how to use copywriting (and the copywriting mindset) for very different purposes than what you're typically used to.
For example, when you're doing a tweet on Twitter, how do you apply copywriting principles?
When you're teaching a class, how do you used copywriting thinking (even if, and especially if, you're not selling anything for money in the class, but you are selling the students on learning and then implementing what they learned!)?
I'm sure you can think of many other applications of the copywriting mindset to "everyday communication."
Ann's company and I will also be allowing members of our lists to "sit in" on the class for a radically low price. That's all I can say about what it costs now, except that this is the lowest price I have offered a complete program in copywriting since 2000, when Mark Joyner's Aesop released "Killer Copy Tactics."
Based on this price and the size of Ann's list, the technical whiz at Ann's company, Justin Gerhing (fifth from right, all the way at the end in the front row) casually estimated that we'll sell out all 350 seats "in about an hour."
In an effort to protect my loyal newsletter subscribers, I asked if we could give members of my list a head-start Monday morning when registration begins and set aside 100 seats for them. We're still negotiating, but I'm confident enough that we'll come to an agreement that I can let you know here.
Note: You won't be notified on this blog. To get early Monday morning notification, must subscribe to my World Copywriting Newsletter (here).
Now, about the class. It's six sessions. Webinar. You can download MP3s and PDFs of the PowerPoints after each class. Starting next Wednesday, August 17.
The class will include some templates from my classic Copywriting Templates course, as well as some new ones -- but it will cost much, much less.
It will be the most step-by-step, up to date delivery of instruction in writing copy I've ever done. Here's a sneak peek at the six classes.
OK -- I know that was a lot of information to absorb, but the bottom line is
> listen to the free interview with Ann and me. It's not a sales pitch; it's the introduction of how she decided to broaden the concept of copywriting way beyond the way it's used now, and how this class pioneers it.
> if you think this is something you will want to do, make sure you are subscribed to the World Copwwriting Newsletter and watch your email box bright and early Monday morning.
Oh, by the way, Ann and I have a separate video interview going up on the Web Friday. Check back on this blog Friday afternoon and I'll have a link to it here then.
David Garfinkel
Publisher, World Copywriting Newsletter
