World Copywriting Blog

The Seven Secrets Of Persuasive Copywriting? Here's What One Guru I Deeply Respect Has To Say

  Ultimately, it boils down to one question: How do you get people to say "Yes?"

Copywriting Virtuoso Denny Hatch has come out with a new book that clearly identifies seven ways to get prospects to pull out their credit cards:

1. Fear

2. Greed

3. Guilt

4. Anger

5. Exclusivity

6. Salvation

7. Flattery

By themselves, these words are little more than platitudes. But as is his trademark, Hatch goes the extra mile and comes up with 50 mainstream direct marketing examples to show how this is done in the real world.

"Reason-why" copywriting -- giving people a good excuse to say yes -- certainly has its place. But reasons why are the transmission and the body of the car called "buy."

Emotions are the fuel!

Check out The Secrets of Emotional, Hot-Button Copywriting.  Even if you "know all this stuff already," a refresher with proven examples can only deepen your knowledge and sharpen your skills.

And get more of your readers to say "yes!"

David Garfinkel
Publisher, World Copywriting Newsletter

The One Change You Need To Make If Your Business Isn't Performing The Way You Want It To

Sometimes it takes a shock to the system to help you realize what has changed in the world of business, and how you need to adjust.

I had such a shock yesterday.

When my head cleared, I realized something about a fundamental change you need to make from the moment you wake up every morning till the time your head hits the pillow at night.

Get the details in my brand-new article at the Explosive Growth site.

David Garfinkel
Publisher, World Copywriting Newsletter